by riichi_mirza | Sep 5, 2026 | Generative Engine Optimization
You’ve heard the term GEO thrown around a lot lately, and honestly, half the explanations you’ve come across make it sound like a completely different discipline you now need to master from scratch. Meanwhile you’ve got a business to run and limited...
by riichi_mirza | Sep 5, 2026 | Meaning
Here’s a test I give every client now. Open ChatGPT or Perplexity, ask it a question directly related to your industry, and see if your brand comes up anywhere in the answer. Most of the time, the response I get back is silence, followed by genuine concern,...
